User experience
Brand expression
Design system
Editorial design
Art direction
Google’s brand communications product
Google’s products are well-known for being helpful. However, people didn’t fully understand the company’s values, commitments, intentions, or full potential of its product offering. After being revitalized with a vision and stronger purpose, about.google now thrives as a vibrant global brand communications platform.
Role
Creative and UX Director
Team
Google Brand Studio
Multiple agency partners
- Brand ambassador about.google is designed to be the fresh face of Google, courting a newer younger audience, while still retaining the loyalty of existing ones. It also sets the benchmark for other Google sites worldwide, in terms of UX and aesthetics.
- Scalable UX and technical infrastructure Established a modular design system ensuring consistent UX for tens of thousands of pages across 25+ locales. This approach enabled swift development for urgent communication needs around the globe.
- Vibrant brand editorials Led the creative of digital brand content, including a specific editorial design system that supported the global creation of 200+ stories.
Initiated “Shorts” storytelling format to build off of our mobile audience learnings and increase our ability to create more branded content.
- No locales left behind Invested time and effort in local markets to expand the global footprint of the site. This gave local markets a new way to directly connect with their audiences.