Google COVID-19 Response
User experience
Campaign
Content strategy
Organizing COVID-19 resources and making them useful
At the onset of the COVID-19 pandemic when there was widespread uncertainty, my team and I were leading Google’s efforts in response to the crisis. When President Trump announced Google’s partnership with the U.S. government, we were able to design, develop, and launch google.com/covid19 within days, because of our investments in Google Web Standards.
Role
Creative Director
Team
- Global and timely Led the coordination of UX and content across Search product teams, marketing teams, and local market teams. The hub expanded to 40+ locales, each with distinct local resources and country specific health and safety requirements.
The site continued to grow and, for the first half of 2020, was the most informative Google site for COVID-19 information and resources, including the Apple / Google partnership.
- Wear a Mask. Save lives. Initiated and spearheaded digital PSA campaign to drive mask awareness during the COVID-19 resurgence waves for the summer of 2020 and winter of 2021. The campaign ran across, Google Search, Google products, YouTube pre-roll, social channels, and more.